TV chef Tim Mälzer not only shares his culinary knowledge in TV shows such as the Vox shows “Kitchen Impossible” and “Knife Fight Club” but also traditionally in books. At Mohn Media, the printing presses are running at full speed to ensure that his new cookbook will be ready for publication at the beginning of October as scheduled. Mälzer’s new title “Neue Heimat” is currently being produced in Gütersloh and will be published by the Verlagsgruppe Random House imprint Mosaik Verlag. Mohn Media will complete production of the initial six-digit print run within three weeks as a complete product, including the cover.
The preparations in the run-up to the production and coordination with the colleagues of the Munich based publisher were very intense, as Theo Löchter, Product Line Manager Books at Mohn Media, reports: “Since the beginning of the year we have played through various product versions, which is not unusual for such an important title. In May, we agreed on one of them together with the author, Tim Mälzer.”
With his new book, the popular TV chef continues with the concept of his title “Heimat” published in 2014 by Mosaik in which Mälzer presented the variety of cuisine between the Alps and Baltic Sea. In “Neue Heimat”, he once again set out on a journey through German cuisine. In addition to traditional recipes, however, he also presents meals that have become part of modern Germany such as pasta, burgers, doner kebab and culinary creations from the Arab world. “With around 100 recipes, Tim Mälzer also compiled a book that impressively demonstrates what Germany tastes like in the year 2018. The food on our plates is becoming increasingly international, and this trend is like a red thread through the cookbook that serves up something for every kind of taste,” explained Barbara Scheuer-Arlt of Verlagsgruppe Random House.
Mälzer’s new cookbook is of enormous importance not only for Mosaik Verlag but also for Mohn Media. Said Löchter: “For our book production, this is one of the top titles this year, and we hope that we will be able to produce numerous repeat print runs.”